Orthopedics

Hudson Valley Hospital Center Wins Advertising Awards for its Cancer Center campaign

Cortlandt Manor, NY - (June 15, 2012) – Hudson Valley Hospital Center’s advertising campaign for its new Comprehensive Cancer Center has won four awards in the 2012 Advertising Club of Westchester competition.

On June 6, Hudson Valley Hospital Center was presented with four bronze awards at the Advertising Club of Westchester’s 2012 Big “W” competition. Jody and Diane Creative Communications developed the ad campaign to help promote the hospital’s opening of a new $12 million Comprehensive Cancer Center, the Ashikari Breast Center and the Institute for Aesthetic and Reconstructive Surgery.

The awards were for the best multi-channel integrated campaign, which included television, radio, magazine and newspaper ads; Promotional and Collateral material for the HVHC Ashikari Breast Center brochure and the Institute of Aesthetic and Reconstructive Surgery brochure; and best logo for its “Better Place to Get Better” logo in the corporate identity category.

“The awards that we have received for our advertising campaign reflect the quality of care we offer here at the Hospital,’’ said John C. Federspiel, President of Hudson Valley Hospital Center. “This recognition, along with our consistently high patient satisfaction scores, validates our approach to the way we practice medicine here at HVHC.’’

 There were hundreds of entries in this year’s Big “W” Awards, which were held on June 6 at the Tappan Hill in Tarrytown, NY.  The Big “W” Awards competition is open to advertising, marketing, and PR agencies, designers, photographers, and students who create advertising in and/or for businesses and organizations in the Tri-State (New Jersey, New York and Connecticut) region. To see the winning entries visit http://acw.org/ 

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Hudson Valley Hospital Center is dedicated to serving the health care needs of the community and to providing quality, comprehensive medical care in a compassionate, professional, respectful manner, without regard to race, religion, national origin or disease category. Offering state-of-the-art diagnostic treatment, education and preventive services, the Hospital is committed to improving the quality of life in the community.  In fulfilling this mission, the Hospital will strive to continuously improve the care provided and develop and offer programs, facilities, systems and alliances that most effectively respond to community health care needs.  Hudson Valley Hospital Center is located on Route 202 (1980 Crompond Road) in Cortlandt Manor, New York. Call 914-737-9000 or visit www.hvhc.org